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Who Is Your Audience?

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This has got to be the most important question you need to answer when preparing for a speech: Who is your audience?

What are their needs?

What do they hope to gain by listening to you speak?

If you don’t know the answer to these questions, then you are sure to fail.

Who Is Your Audience?

Your speech must meet or exceed the needs and expectations of your audience in order to be successful. If you do know the answer to these questions, then the next steps are much more simple:

  • You’ll have an idea of what you will need to cover within your topic, and which points to can skip.
  • You’ll have an idea of how to organize your speech in a logical sequence.
  • You’ll have an idea of what your speech needs to be entertaining to this audience.
  • You’ll even know what kinds of support materials are appropriate.

Here is list of things you should know about your audience before preparing your talk:

  • What is the age range of your audience?
  • What brings them together as a group?
  • What is educational level of your audience?
  • What level of knowledge about your topic does this audience have?
  • What expectations of your speech will the audience bring?

Do your best to answer these questions and your success is much more likely.

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About the author

Carma Spence, is author of Public Speaking Super Powers. She is fiercely committed to guiding women to Owning their Superpowers and turning their knowledge and interests into a profitable business. She is masterful at helping her clients see what is possible for them and supporting them on the journey from where they are to where they want to be, releasing the Mind Goblins of self-doubt, self-sabotage and second-guessing that keep them stuck.

With 20+ years experience in marketing communications and public relations, natural intuitive skills and certification in using some of the most effective transformational coaching tools available, Carma’s mission and commitment is to unleash the inner power every woman entrepreneur possesses so they can boldly go out into the world, transforming the fabric of people’s lives in meaningful and positive ways.

You can find her on Facebook, Twitter, and LinkedIn. Her website is CarmaSpence.com.