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Types of Speeches: The Toast

If you decide to become a professional speaker or use speaking as an integral part of your marketing strategy, it’s a good idea to familiarize yourself with the various types of speeches you might be asked to give. In this series of posts, I’ll give you the basics on a variety of types of presentations you can prepare. At the end of this post, I’ve listed previous articles in this series.

What is a toast?
A toast is a brief speech of congratulations, appreciation and remembrance for a person … followed by a drink.

This may sound simple enough, but because of the short length and the meaning that it is supposed to carry, many people get very stressed out about writing or developing a proper toast for an upcoming event. What follows are a few tips for creating a memorable, effective and well-received toast.

Tips for effective toasting

  • Be prepared. Find out who you will be toasting and the audience who will be hearing your toast. What you will be saying in your toast needs to be appropriate to both.
  • Keep it short. Most toasts last no longer than two minutes. Brevity is a blessing.
  • Be kind. A toast should be sweet, kind and generous. Do not confuse the toast with a roast, which I will talk about next week.

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