Tag Archives: Shel Horowitz

Episode 60 Shel Horowitz

Public Speaking Super Powers Podcast, Episode 60: Shel Horowitz

This episode of the Public Speaking Super Powers Podcast features Carma’s interview with Shel Horowitz. Shel was just a teenager when he started doing publicity and marketing for grassroots community organizations with zero promotional budget. There wasn’t even money available for stamps, so he used to hand deliver press releases […]

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Shel Horowitz

How to Use Press Releases to Have the Media Contact You and Get Free Publicity

By Featured Speaker Shel Horowitz Press releases (you can also call them news releases) are a great tool for getting media coverage–my favorite kind of free publicity–and they should be part of every PR strategy. The majority of press releases go straight into the recycle bin–or simply get lost in […]

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