In any presentation, there are basic pieces of information that an audience expects to receive from the presenter. You are the problem solver presenting a solution that will benefit your audience.
Even if you are just blessing the newlyweds at your best friend’s wedding, you still have questions that must be answered. These questions are the classic five Ws and an H: who, what, when, where, why and how. Read on to better understand what I mean.
Who is your target audience? What would they like to know about your topic? Do they have any preconceived notions about your material? What are their concerns? Are you addressing the “who” you targeted in your research?
When you address the “who” of your message, you are better able to relate with your audience. They will feel like you are speaking directly to them. They will give you their attention because they feel like their needs are being addressed.