Did you know that speaking is one of the most powerful ways you can use to promote your business? You can speak to promote your products, your services, as well as your expertise. A couple weeks ago, I gave a mini-workshop for the Rough Writers Toastmasters club, my home club […]
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To make yourself more attractive to event organizers, cultivate these five things in your speaking business.
Know your audience
Take the time to get to know the audience you’ll be speaking for. If you are targeting specific associations, get to know their members before approaching them. Once you’ve been booked, take measures to get to know the audience even better. You can do this with a pre-event questionnaire, a pre-event survey or even just having a detail conversation with the person who booked you. Also, once at the event, take some time to mingle if you can.
Be a promotional partner
Event organizers often hire speakers they know have a decent following of potential attendees. Helping to promote the event by letting your following know about it can go a long way to building a good relationship with the organizer … leading to you getting booked for future events.