Public speaking is not always about informing or entertaining people. Many times, we use our words to move people to action. Perhaps you want the audience to do something specific — support a cause, sign a petition, buy a product or service. Other times you might want to ignite a […]
Tag Archives: persuasion
How can one person be such a persuasive speaker while another can’t seem to convince anyone to do anything? The Power of Persuasion is both art and science. Some people are born with the charisma that makes being persuasive easy…others, not so much. However, anyone can become more persuasive with […]
Do you know how to be persuasive? The second season of the Public Speaking Super Powers Podcast kicks off with host Carma Spence sharing persuasion tips. When it comes to convincing people to buy into your point of view, you’ve got three basic options: 1. You can plead: Please […]
This episode of the Public Speaking Super Powers Podcast features Carma’s interview with Tim David, a professional speaker, and comedy mentalist. After 15 years as a full-time entertainer, he brought his mind-reading skills to corporate audiences entertaining and educating about communication, success, and the power of the human mind. Podcast […]
If you decide to become a professional speaker or use speaking as an integral part of your marketing strategy, it’s a good idea to familiarize yourself with the various types of speeches you might be asked to give. In this series of posts, I’ll give you the basics on a variety of types of presentations you can prepare. At the end of this post, I’ve listed previous articles in this series.
What is a persuasive speech?
A persuasive speech urges the audience to do something specific. I can be to change their mind about something, to vote for (or against) something, to join or support something, or even to buy something. If you are trying to influence the audience to think, feel or do something, you are giving a persuasive speech.
How do you persuade?
There are several ways you can appeal to your audience and persuade them to take the action you desire.
- Emotionally — you appeal to their emotions on the topic and get them to take action based on how they feel
- Intellectually — you provide a logical argument based in facts and figures
- Through credibility and trust — you use your credibility and authority to get the audience to do something because they trust you as a person or expert … sort of like, “if so-and-so thinks this, it must be true!”
- Through their need to belong — you use “mass appeal” to get the audience to do something because “every body else is doing it”