This episode of the Public Speaking Super Powers Podcast features Carma’s interview with Joe M. Turner, a professional magician, speaker, and M.C. As a corporate entertainment specialist, he creates customized corporate magic presentations throughout the United States and Canada. He adapts his performances to emphasize either marketing or inspirational messages […]
Tag Archives: metaphor
Storytelling is one of the oldest forms of communication … and the most powerful. The human mind is hardwired to respond to stories. According to Pamela Brown Rutledge, PhD, MBA, “Our brains still respond to content by looking for the story to make sense out of the experience.”
Therefore, when you use the power of storytelling in your presentations, you are better able to get your core message across to your audience. You are tapping into the human minds natural way of learning and using it to your advantage … and helping your audience understand your message better.
So how do you use stories in your speeches?
- Share anecdotes with emotional triggers that further your message.
- Use case studies that illustrate your points.
- Organize your information so that it has a clear beginning, middle and end.
I was doing some research on superheros and, although I knew I wasn’t the first person to use superheros as a metaphor for something else, I was struck by how many ways and titles are available that delve into the metaphor of the superhero. Here is a small selection: Amazon.com […]