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Tag Archives: marketing

6 words for powerful presentation titles

six powerful wordsI recently read a blog post that shared a number of word that when used in the title of your blog posts were more likely to get that post read. As I looked through the list, I realized that many of them would have a similar effect if used in the title of your presentations. In other words, when these words are used in your presentation titles, you’ll be more likely to get people to want to hear those presentations.

Insights
People always want to know more about whatever they are interested in. Can you give them some insights into the topic? Then make sure they know that up front!

  • 5 Insights Into the Mind of Your Dog
  • Research-Based Insights for More Effective Selling
  • How to Gain Better Insights Into Your Clients’ Buying Habits

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Look the part … in your marketing

speakingIf you want to be an in-demand speaker, you need to look the part. This includes the marketing you do for yourself. Here are some tips for creating the kind of marketing and promotional presence a sought-after speaker would have.

Photography: Still and Video
Invest in some good photographs of yourself. You’ll want both head shots and action shots. Once you have those, you want to use them consistently in your marketing. Places you should consider including or uploading your photos are:

  • Your website
  • Flickr
  • Social Media

You’ll also want to include video in your “image” marketing. Record all your speaking opportunities and upload the best to YouTube and Facebook. Create tips videos. Create slide show videos. Post those, as well, on YouTube and Facebook.
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What is Marketing?

Eric GilboordBy Featured Speaker Eric Gilboord

I am often asked what the difference is between sales and marketing. Marketing researches the opportunity, prepares the strategy, produces the tools to inform the prospect and places the potential sale on the table. The Salesperson then picks up the ball and confirms the opportunity, contributes to the strategy, uses the tools to inform the prospect and moves the opportunity off the table and into the cash register. Marketing is everything from how you answer the telephone, correct spelling in your correspondence, and SEO to the words and graphics of your emails, website and brochures.

The essence of marketing is very simple. It is saying the right thing to the right person at the right time. However, knowing what to say, when to say it and who to say it to is much tougher.

Marketing is a collaboration. In small business you often wear both the sales and marketing hats. It is important to maintain objectivity. I urge you to include others at as many stages of the process as possible. They may see something you don’t or they could add ideas you haven’t thought of. Mistakes can be minimized and opportunities capitalized upon.
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Public Speaking Lessons Learned from The Tick

Public Speaking Lessons Learned from The Tick

From 1994 to 1997 there was an animated show called The Tick about an unlikely superhero with the brawn and intelligence of, well, a tick. In one episode, excerpts from which are shown below, The Tick and his sidekick Arthur are teaching future superheroes the tricks of the trade.   […]

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Supercompetent Key 1: Activity – Activity Demonstrates Value and Reflects Importance

Laura StackBy Featured Speaker Laura Stack

In this competitive economy, just being able to do your job is no longer enough.

Competence is simply expected in today’s workplaces. But you can’t be simply competent; you have to be SuperCompetent to get an edge.

When the rubber hits the road, the difference between merely having ability and being exceptional may be the difference between losing your job and keeping it. The best workers possess a constant, expansive ability to be good at everything they do, no matter how general or specific. In this next series of six articles, I’ll show you how to master the six universal Keys to workplace success. In this first article, we’ll cover the first key: Activity.

SuperCompetent people have an acute sense of direction, in which the nature of their activities reflects their relative priorities. They’re particularly aware of one thing that escapes most of their colleagues: that being busy and being productive are two very different things.
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Making Voice Mail Work For You Not Against You

Eric GilboordBy Featured Speaker Eric Gilboord

It is becoming the norm to work at home for all or some of your business activities. Pretty much every company and most consumers, have the ability to receive voice mail messages whether through an answering machine or an invisible machine from a telephone service provider. Some small businesses consider this a hindrance or a roadblock to getting to their prospect or customer. I consider voice mail to be a great aid in reaching people. If you learn to use voice mail to your advantage it could become a wonderful addition to your bag of marketing tools. Voice mail offers you the ability to communicate with your staff, suppliers and allied companies. I have moved many projects ahead by reducing the number of face to face meetings and utilizing voice mail to exchange details with my associates.

The following are common questions about using voice mail as part of the sales & marketing process:

Q. What do I do when I reach a voice mail message?
A.
The secret is to prepare yourself prior to making the call. There is no need to be stumped by an electronic message vs a human voice on the other end of the line. You should have a plan of action and a specific message already in place in case the person is not available.

Q. Should I bother to leave a message or not?
A.
To not take advantage of the capabilities of modern electronics is a waste. If you had a legitimate reason to make the call in the first place, then you owe it to the recipient and yourself to leave a message.
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