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Tag Archives: know your audience

Don’t Underestimate Your Audience

audience clappingOn Thursday, I had the opportunity to see Dan Vega speak at a one-day business bootcamp. There were several things he said that really stood out to me, but today I’m going to talk about this one:

“So many speakers underestimate the audience.”

In the context of what he was saying, he was suggesting that audiences are often more intelligent or well educated than speakers give them credit for. But there are so many other ways that, I believe, speakers often underestimate their audience.

For one, many believe that the audience is there to find fault in your presentation and pick you apart. This leads many to suffer from a fear of speaking. Of course, hostile audiences do exist, but I think on average … and from the experiences shared by many of the featured speakers I’ve interviewed for this project … most audiences want you to succeed.
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5 Things Event Organizers Want from You

5 Things Event Organizers Want from YouTo make yourself more attractive to event organizers, cultivate these five things in your speaking business.

Know your audience
Take the time to get to know the audience you’ll be speaking for. If you are targeting specific associations, get to know their members before approaching them. Once you’ve been booked, take measures to get to know the audience even better. You can do this with a pre-event questionnaire, a pre-event survey or even just having a detail conversation with the person who booked you. Also, once at the event, take some time to mingle if you can.

Be a promotional partner
Event organizers often hire speakers they know have a decent following of potential attendees. Helping to promote the event by letting your following know about it can go a long way to building a good relationship with the organizer … leading to you getting booked for future events.
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