Are you ready to unleash your inner speaking superhero and communicate your message with confidence?

Tag Archives: know your audience

Know Your Audience, Part 1, The Basics

Know Your Audience, Part 1 – The Basics

To be effective, your presentations need to be tailored to your audience. In this video, I discuss the basic audience demographics that can affect your presentation and why they are important. The demographics I talk about include: Age range Male to female ratio Occupation and economic status Educational background Political […]

Read More

3 Things You Can Do to Improve Any Presentation

You’ve got the perfect speech … on paper. You may have even presented it a few times with decent results. But you want more. What can you do to take this presentation to the next level?

I’ve been there before. When I was competing in high school with my earthquake speech it was good enough for me to get into the finals and place 5th most of the time. But I was never able to take it higher. I wish I had known these three things then!

1. Know your audience.
In order to connect with your audience, to get them to truly engage with your presentation, you need to know and understand them. If I’d had a better handle on what the judges where looking for, as well as who they were as people, I might have been able to tweak my earthquake speech to better meet their needs and earned more points in the process.

Before you give a presentation, do your homework on your audience. What makes them a group? What are they looking to gain from your presentation? What are their “hot topics” and “hot buttons”? Do they have inside jokes? What things do they have in common that you can pull from to create meaningful illustrative anecdotes?
(more…)

Read More