By Featured Speaker Eric Gilboord
One of the most cost-effective forms of marketing today is the business card. It is an inexpensive, easy to use, and usually welcome advertising medium. Business cards can come in many shapes, sizes and colours. They can be horizontal standard format and vertical (theory being they will stand out from mostly horizontal), or have an extra cover flap. Traditional cards are 2 colour, some embossed, and a few 4 colour. Some people include photos of themselves or their products on the card. Many professionals whose business is based on repeat appointments, like dentists, design the back for writing in your next appointment.
Unlike “junk mail” most people want your business card. But remember, handing out a poorly designed, crumpled card with food on it can leave the wrong impression. Keep your cards crisp and clean in a protective container and proudly take it out and present it to the recipient. Allow them time to read it and absorb the information. Give them time; you don’t want to rush things. This may be the first exposure they have had to you and your company information.