This episode of the Public Speaking Super Powers Podcast features Carma’s interview with Shel Horowitz. Shel was just a teenager when he started doing publicity and marketing for grassroots community organizations with zero promotional budget. There wasn’t even money available for stamps, so he used to hand deliver press releases on a three-speed bicycle. Now, for more than 20 years, he has helped businesses, nonprofits, and community groups get their message out to the public with little or no expenditure. He is the co-author of Guerrilla Marketing Goes Green with J. Conrad Levinson and has been an environmental and social justice activist since 1972.
Length: 10 minutes, 12 seconds
A self-made man, Shel Horowitz has been a solopreneur since 1982. In this episode, we discuss the Power of Authenticity, how to talk about complex topics for a general audience and using stories in your presentations.
Shel Horowitz’ Big Tip: “Remember that you are communicating,” Horowitz says. “Give people messages in the soundbites that they can take them in. Go into deeper detail when you need to. Have a lot of audience involvement.”
About the Public Speaking Super Powers Podcast Series
Carma Spence, the author of Public Speaking Super Powers, interviewed 80+ speakers as research for the book. This podcast shares those interviews so you can hear what the Featured Speakers said in their own words. This series will run twice a week, on Mondays and Wednesdays, until all interviews are posted.