O.K. This may go without saying, but I’m going to say it anyway. Before you speak to an audience, you need to research your topic — even if you know it like the back of your hand.
Why is researching important?
Quick! Cover the back of your hand.
Now describe it in detail without looking. No peeking!
So, how did you do?
Not very well I’d venture to guess.
This illustrates my point. You need to research your topic, even if you know it well, so that the details are fresh in your mind. Public speaking does not only rely on your power of discussion or your skill in speaking clearly. You have to face the crowd with the feeling of certainty and confidence in our ability to deliver.
Fresh research can help give you this confidence. It can also supply you with up-to-date intel that gives your speech credibility and authenticness. Nowadays, the Internet gives you the ability to quickly research, at least for superficial or historical information. Also, several governmental organizations provide current statistics that might be helpful in illustrating your points.
People will notice that you have done your homework when you throw in current facts and figures, especially when they come from reliable sources. So, to sum up the importance of research, it
- Refreshes your memory,
- Updates your knowledge, and
- Provides you with up-to-date facts and figures.
All of which give you more confidence and poise. And that is one of the keys to winning your audience over.