This episode of the Public Speaking Super Powers Podcast features Carma’s interview with Eric Gilboord, a popular speaker, columnist, and author who specializes in making marketing easy. He has worked as a marketing executive for more than 30 years and is the author of Just Tell Me What to Do: Easy Marketing Tips.
Length: 21 minutes, 45 seconds
Eric Gilboord is a firm believer in understanding your audience. When you understand the wants, needs, and expectations of your audience, you can tailor your presentation so that it not only covers the agreed upon points but adds value by making those points relevant to that particular audience. In this episode, Gilboord talks about how to connect with and engage an audience, among other topics.
Eric Gilboord’s Big Tip: “Being the speaker and dealing with an audience is no different than being a plumber or an electrician or a painter. Someone hires you to do something. You clarify. If somebody hired you to paint their living room and you came in and painted the bedroom, how well do you think that would go over?”
About the Public Speaking Super Powers Podcast Series
Carma Spence, the author of Public Speaking Super Powers, interviewed 80+ speakers as research for the book. This podcast shares those interviews so you can hear what the Featured Speakers said in their own words. This series will run twice a week, on Mondays and Wednesdays, until all interviews are posted.