Getting up in front of groups of people is one of the most cost-effective (and easiest) ways to promote your business. But a lot of people do it the wrong way and think that it doesn’t work. Here are five tips for creating and delivering presentations that offer value and attract leads.
Focus on their needs.
People don’t go to talks to listen about your business. They go to discover solutions to their problems. Develop presentations that speak to the wants and needs of your ideal prospects. For example, chiropractors, naturopaths and acupuncturists can talk about general health issues. Restaurateurs, chefs, caterers and other food professionals can talk about nutrition, food preparation or party tips. It all depends on the focus of your particular business. Find the common need that your business solves and talk about that … you can always throw in your particular solution at the end.
Do a background check.
Before speaking to an audience, find out a little bit about them. That way you can tailor your presentation to their particular quirks, needs or situations.
Organize your presentation.
Make it easy for your listeners to follow you. Organize your key points in a logical order.
Don’t be a stuffed shirt
It’s OK to be yourself on stage … as long as its a professional version of yourself. If you’re funny, add humor. If you have personal stories that will illustrate your points use them.
Be careful with PowerPoint.
Too many people use PowerPoint as a crutch rather than a complement. PowerPoint slides should illustrate your points … not be them. Use images more than words on your slides and keep the words on the slide to a minimum.