If you want to be an in-demand speaker, you need to look the part. This includes the marketing you do for yourself. Here are some tips for creating the kind of marketing and promotional presence a sought-after speaker would have.
Photography: Still and Video
Invest in some good photographs of yourself. You’ll want both head shots and action shots. Once you have those, you want to use them consistently in your marketing. Places you should consider including or uploading your photos are:
- Your website
- Social Media
You’ll also want to include video in your “image” marketing. Record all your speaking opportunities and upload the best to YouTube and Facebook. Create tips videos. Create slide show videos. Post those, as well, on YouTube and Facebook.
Make sure you tag and label all these photographs and videos so that they are readily identifiable and are more easily found by search engines.
There are plenty of social media sites out there, but the big ones right now are Facebook, Twitter and LinkedIn. Find out which ones your prospects are hanging out at and make sure you have a presence there.
You need a website that focuses on your speaking business. It should focus on your message and, for better search engine results, it should be updated frequently (at least once a week). This is where having a blog hosted on your server (not a service like Blogger or Tumblr) comes in handy. Keep this website fresh and up-to-date.
An in-demand speaker often offers three things to their ideal target market:
- Products: books, CDs, video, special reports, etc.
- Services: coaching, consulting, speaking, etc.
- Information: both free and as part of their products
You want a clearly identifiable platform that is supported by these three things. When visitors see your marketing, they should be clear on what it is you do and what your message is.