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A Learning Style Model … and how to use it to help your audience

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There are several models that look at the learning style of an individual. The most commonly known one is based on a person’s informational input preference – Auditory, Visual, Kinesthetic.

Another way is to look at how a person processes that information. With this model, there are four distinct learning styles. Most people will have a preference for one of the four, but to some extent also use the others.

A Learning Style Model ... and how to use it to help your audience

When you understand how your audience processes the information you are providing, you can provide them with information in a way that will engage them more fully. Here are the four styles.

Activist Learning Style

People with an Activist learning style:

  • Enjoy new experiences and tend to dive right in
  • Like the excitement of drama or a crisis
  • Enjoy out-of-the-box ideas
  • Like using other people as sounding boards

For members of your audience that have this learning style you want to include team activities and exercises that stretch people out of their comfort zone.

Theorist Learning Style

People with a Theorist learning style:

  • Enjoy theories and concepts
  • Like intellectual exercises
  • Perform well in structured situations
  • Dislike shallow, unsubstantial thinking

To engage these people, you want to include thought experiments and ask probing questions … then wait for people to answer them. Push them to use their intellect.

Reflector Learning Style

People with a Reflector learning style:

  • Enjoy detailed research
  • Like just sitting back and thinking
  • Think before they act
  • Don’t respond well in crises or with time constraints

For these people, you want to back up your points with solid research, facts and figures. If you include activities, be sure to allow plenty of time for them to process the information and participate. You don’t want quick, timed exercises.

Pragmatist Learning Style

People with a Pragmatist learning style:

  • Works well on practical tasks
  • Enjoy putting things into practice immediately
  • Need guidelines
  • Don’t enjoy learning that does not have a practical outcome

For these audience members, you need to provide actionable information. Loosey goosey, feel-good inspiration won’t work for them. You need to give them something that has rules, guidelines, and a to-do list or a checklist.

Using the Learning Styles in Your Speaking

Another way to look at these learning styles and incorporate them into your seminars and workshops is to see them as stages in a complete learning process. At stage 1 the Activist has the experience. At stage 2 the Reflector reviews the experience. At stage 3 the Theorist makes conclusions from the experience. And at stage 4 the Pragmatist takes action based on the first three stages.

How might you incorporate the concepts in this article to your next presentation? I’d love to read your ideas in a comment below!

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About the author

Carma Spence, is author of Public Speaking Super Powers. She is fiercely committed to guiding women to Owning their Superpowers and turning their knowledge and interests into a profitable business. She is masterful at helping her clients see what is possible for them and supporting them on the journey from where they are to where they want to be, releasing the Mind Goblins of self-doubt, self-sabotage and second-guessing that keep them stuck.

With 20+ years experience in marketing communications and public relations, natural intuitive skills and certification in using some of the most effective transformational coaching tools available, Carma’s mission and commitment is to unleash the inner power every woman entrepreneur possesses so they can boldly go out into the world, transforming the fabric of people’s lives in meaningful and positive ways.

You can find her on Facebook, Twitter, and LinkedIn. Her website is CarmaSpence.com.

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