This episode of the Public Speaking Super Powers Podcast features Carma’s interview with Brian Basilico, who has been running media and marketing businesses for about 40 years. Currently, he works with small businesses to create complete marketing campaigns, both on and offline. He also is a consultant for Fortune 500 corporations in marketing and electronic media and an adjunct professor at two community colleges and Aurora University. He is also a musician.
Length: 15 minutes, 22 seconds
As a musician, Brian Basilico learned how to read an audience from the stage so that he could perform the music the audience would respond to. He has applied this skill to his speaking and in this episode shares advice on how you can better read an audience.
Brian Basilico’s Big Tip: “You’ve really got to learn to read the audience,” says Brian. “You really have to have a sense of who your audience is, and talk to them in a way that makes them feel like you are not selling them, that you are educating them and giving something of value to them throughout this process.”
About the Public Speaking Super Powers Podcast Series
Carma Spence, the author of Public Speaking Super Powers, interviewed 80+ speakers as research for the book. This podcast shares those interviews so you can hear what the Featured Speakers said in their own words. This series will run twice a week, on Mondays and Wednesdays, until all interviews are posted. Occasionally, a special edition with a new interview will be added to the mix.