This is the fifth and final post in a series of five posts about classical techniques of rhetoric used by famed orators such as Socrates, Plato and Cicero. If you missed any in the series, you can find links near the end of this post.
O.K. The moment we’ve all been waiting for, the Peroratio or final appeal. This is where you make your last stand and close out your presentation.
Peroratio
The key ingredients to a good Peroratio are:
- The strongest and most eloquent arguments in support of your topic,
- Just enough emotion to evoke a response in your audience,
- A call to action.
Here are some examples:
Job Interview:
“I believe that I’ve illustrated that I’m a good match for this position. I’m excited to get started and help your department meet its goals. Is there any reason why you can’t offer me the job right now?”
Sales Pitch:
“The Acme Widget saves you time and money. It will give you the time you need to spend with your family and enjoy your life. How would you like to pay for this?”
Persuasive Speech:
“Scientists across the world agree that global climate change is of dire concern. I’ve shown you how small actions on your part can help turn things around. So, go out now and buy energy efficient light bulbs and appliances — your grandchildren will be glad you did.”
If you did the exercises in I mentioned in the first post of this series on Oct. 31, you’ll notice that most successful presenters follow this classical formula:
- Introduce yourself as a likable authority on your topic.
- Tell the audience what you’re going to talk about.
- Lay out your facts, perspective or reasons for your position.
- Bring up counter arguments and refute them.
- Close with a strong supportive argument and an emotional call to action.
This formula has been around for a very long time because it works. Use it for your next presentation and see for yourself how powerful classical rhetoric techniques can be.
Previous Posts in this Series
