5 Things Event Organizers Want from You

5 Things Event Organizers Want from YouTo make yourself more attractive to event organizers, cultivate these five things in your speaking business.

Know your audience
Take the time to get to know the audience you’ll be speaking for. If you are targeting specific associations, get to know their members before approaching them. Once you’ve been booked, take measures to get to know the audience even better. You can do this with a pre-event questionnaire, a pre-event survey or even just having a detail conversation with the person who booked you. Also, once at the event, take some time to mingle if you can.

Be a promotional partner
Event organizers often hire speakers they know have a decent following of potential attendees. Helping to promote the event by letting your following know about it can go a long way to building a good relationship with the organizer … leading to you getting booked for future events.

How can you promote the event? Post about in on your blog. Mention it in your newsletter. Share it on social networks you belong to. Add a line about it to your email signature. Be creative and make yourself a valued promotional partner.

Be prepared
Like Murphy says, if it can go wrong, most likely it will go wrong. Always be prepared to give your presentation without the aid of PowerPoint slides and other visual aids. Be sure to have a backup plan if you can’t access the Internet; if your video doesn’t play, or something else prevents you from using the aids you had planned to use.

Be dependable
If you want to be invited back to future events, be sure that you can be counted on. Counted on to arrive on time. Counted on to have all your materials in order. Counted on to handle technical difficulties and changes in schedule with grace. If you are easy to work with, not only will you get booked again with this organizer, but by others as well as word travels around about your professionalism.

Be present and engaged at the event
No matter how busy you are, make time to participate in the event. Remember, the event is your customer and the attendees are potential clients. Be approachable. Talk with attendees. Be willing to have your picture taken with fellow speakers and attendees.

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About the author

Carma Spence, is author of Public Speaking Super Powers. She is fiercely committed to guiding women to Owning their Superpowers and turning their knowledge and interests into a profitable business. She is masterful at helping her clients see what is possible for them and supporting them on the journey from where they are to where they want to be, releasing the Mind Goblins of self-doubt, self-sabotage and second-guessing that keep them stuck.

With 20+ years experience in marketing communications and public relations, natural intuitive skills and certification in using some of the most effective transformational coaching tools available, Carma’s mission and commitment is to unleash the inner power every woman entrepreneur possesses so they can boldly go out into the world, transforming the fabric of people’s lives in meaningful and positive ways.

You can find her on Facebook, Twitter, and LinkedIn. Her website is CarmaSpence.com.

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