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The Power of Eye ContactWhen I was competing in speech in high school I remember one speech very clearly: The young man got up in front of the room, faced the chalk board with his back to us and gave his entire speech in that position.

I remember being shocked. He was in a competition. What was he doing?

I believe he was not looking at us to help him deal with his nerves.

But I can tell you another thing he was doing … he was making his speech very forgettable. I have no recollection what his topic was. All I remember was spending 10 to 15 minutes looking at the back of his suit.

Eye contact helps bring your audience into your presentation. It helps make them feel engaged and, for some, validated. It helps your audience root for you and the success of your presentation.

But eye contact also seems to make so many speakers nervous.

There are ways to get around this. You can look at people’s foreheads instead of their eyes. When you’re up on stage, your audience won’t know the difference. In more intimate settings, I recommend glancing at the bridge of people’s noses. It is closer to their eyes so, again, they won’t know the difference.

These two tricks will help alleviate the anxiety caused by looking someone in the eye, while still having your audience experience eye contact.

Another tip: Don’t stare too long, while looking in each direction long enough. Scanning the room so swiftly that you never engage any one is just as ineffective as staring at one individual so long you make that person uncomfortable.

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About the author

Carma Spence, author of Public Speaking Super Powers, is an award-winning editor with more than 20 years experience in marketing, public relations and science communication. She is a multi-dimensional entrepreneur, a certified life coach, science fiction writer and poet. She is able to see people's brilliance and help them bring their genius to light. The wind beneath her clients’ wings, Carma provides creative entrepreneurs with expert advice on branding and online presence, as well as the emotional support necessary to carve out their niche for success online. You can find her on Facebook, Twitter, and LinkedIn.