Types of Speeches: The Persuasive Speech

If you decide to become a professional speaker or use speaking as an integral part of your marketing strategy, it’s a good idea to familiarize yourself with the various types of speeches you might be asked to give. In this series of posts, I’ll give you the basics on a variety of types of presentations you can prepare. At the end of this post, I’ve listed previous articles in this series.

What is a persuasive speech?
A persuasive speech urges the audience to do something specific. I can be to change their mind about something, to vote for (or against) something, to join or support something, or even to buy something. If you are trying to influence the audience to think, feel or do something, you are giving a persuasive speech.

How do you persuade?
There are several ways you can appeal to your audience and persuade them to take the action you desire.

  • Emotionally — you appeal to their emotions on the topic and get them to take action based on how they feel
  • Intellectually — you provide a logical argument based in facts and figures
  • Through credibility and trust — you use your credibility and authority to get the audience to do something because they trust you as a person or expert … sort of like, “if so-and-so thinks this, it must be true!”
  • Through their need to belong — you use “mass appeal” to get the audience to do something because “every body else is doing it”


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