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Tag Archives: marketing

6 words for powerful presentation titles

six powerful wordsI recently read a blog post that shared a number of word that when used in the title of your blog posts were more likely to get that post read. As I looked through the list, I realized that many of them would have a similar effect if used in the title of your presentations. In other words, when these words are used in your presentation titles, you’ll be more likely to get people to want to hear those presentations.

Insights
People always want to know more about whatever they are interested in. Can you give them some insights into the topic? Then make sure they know that up front!

  • 5 Insights Into the Mind of Your Dog
  • Research-Based Insights for More Effective Selling
  • How to Gain Better Insights Into Your Clients’ Buying Habits

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Look the part … in your marketing

speakingIf you want to be an in-demand speaker, you need to look the part. This includes the marketing you do for yourself. Here are some tips for creating the kind of marketing and promotional presence a sought-after speaker would have.

Photography: Still and Video
Invest in some good photographs of yourself. You’ll want both head shots and action shots. Once you have those, you want to use them consistently in your marketing. Places you should consider including or uploading your photos are:

  • Your website
  • Flickr
  • Social Media

You’ll also want to include video in your “image” marketing. Record all your speaking opportunities and upload the best to YouTube and Facebook. Create tips videos. Create slide show videos. Post those, as well, on YouTube and Facebook.
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What is Marketing?

Eric GilboordBy Featured Speaker Eric Gilboord

I am often asked what the difference is between sales and marketing. Marketing researches the opportunity, prepares the strategy, produces the tools to inform the prospect and places the potential sale on the table. The Salesperson then picks up the ball and confirms the opportunity, contributes to the strategy, uses the tools to inform the prospect and moves the opportunity off the table and into the cash register. Marketing is everything from how you answer the telephone, correct spelling in your correspondence, and SEO to the words and graphics of your emails, website and brochures.

The essence of marketing is very simple. It is saying the right thing to the right person at the right time. However, knowing what to say, when to say it and who to say it to is much tougher.

Marketing is a collaboration. In small business you often wear both the sales and marketing hats. It is important to maintain objectivity. I urge you to include others at as many stages of the process as possible. They may see something you don’t or they could add ideas you haven’t thought of. Mistakes can be minimized and opportunities capitalized upon.
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