Stop Selling! Build Relationships and They Will Buy

Bob UrichuckBy Featured Speaker Bob Urichuck

Let’s face it, people buy from people, particularly people they trust and like – people who remind them of themselves. This is the foundation of a relationship. Therefore it is important for you, as a sales professional, to learn how to quickly build rapport and gain that trust.

In order to build a relationship, there are a number of factors to consider – one must be to first establish trust. Trust can be established in a number of ways but the quickest way is through building rapport.

Once rapport is established, and the prospect trusts you, you can proceed to ask questions and get information. Without trust, the prospect will not answer any questions. This is the most important first step in the selling process you are about to discover, the ABC, 123 Sales Results System.
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