Look the part … in your marketing

speakingIf you want to be an in-demand speaker, you need to look the part. This includes the marketing you do for yourself. Here are some tips for creating the kind of marketing and promotional presence a sought-after speaker would have.

Photography: Still and Video
Invest in some good photographs of yourself. You’ll want both head shots and action shots. Once you have those, you want to use them consistently in your marketing. Places you should consider including or uploading your photos are:

  • Your website
  • Flickr
  • Social Media

You’ll also want to include video in your “image” marketing. Record all your speaking opportunities and upload the best to YouTube and Facebook. Create tips videos. Create slide show videos. Post those, as well, on YouTube and Facebook.

Make sure you tag and label all these photographs and videos so that they are readily identifiable and are more easily found by search engines.

Social Media
There are plenty of social media sites out there, but the big ones right now are Facebook, Twitter and LinkedIn. Find out which ones your prospects are hanging out at and make sure you have a presence there.

Your Website
You need a website that focuses on your speaking business. It should focus on your message and, for better search engine results, it should be updated frequently (at least once a week). This is where having a blog hosted on your server (not a service like Blogger or Tumblr) comes in handy. Keep this website fresh and up-to-date.

An in-demand speaker often offers three things to their ideal target market:

  • Products: books, CDs, video, special reports, etc.
  • Services: coaching, consulting, speaking, etc.
  • Information: both free and as part of their products

You want a clearly identifiable platform that is supported by these three things. When visitors see your marketing, they should be clear on what it is you do and what your message is.

About Carma

Carma Spence, author of Public Speaking Super Powers, is an award-winning editor with more than 20 years experience in marketing, public relations and science communication. She is a multi-dimensional entrepreneur, a certified life coach, science fiction writer and poet. She is able to see people's brilliance and help them bring their genius to light. The wind beneath her clients’ wings, Carma provides creative entrepreneurs with expert advice on branding and online presence, as well as the emotional support necessary to carve out their niche for success online. You can find her on Facebook, Twitter, and LinkedIn.
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One Response to Look the part … in your marketing

  1. Public Speaking for Kids says:

    Hi Carma. We agree – no matter how young or old, or even what your motivation is behind giving a speech – you always have to look the part. Credibility is key!

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