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Know Your Audience, Part 4 – Researching Your Audience

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Know Your Audience Part 4

In this video, I talk about how to find out information about your audience so you can tailor your presentation appropriate.

Some ways to research an audience include:

  • Scan publications your audience reads
  • Contact insiders
  • Internet research
  • Talk to other speakers who’ve spoken to this audience
  • Talk with the “locals”

Would you like me to speak at your meeting or event? I am available to speak to your group, both in-person and virtually, on a variety of topics. For more information, visit www.carmaspence.com/speaker.

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About the author

Carma Spence, The Own Your Awesome Mentor, is author of Public Speaking Super Powers. She is fiercely committed to guiding women to Owning their Awesome and turning it into a profitable business. She is masterful at helping her clients see what is possible for them and supporting them on the journey from where they are to where they want to be, releasing the Mind Goblins of self-doubt, self-sabotage and second-guessing that keep them stuck.

With 20+ years experience in marketing communications and public relations, natural intuitive skills and certification in using some of the most effective transformational coaching tools available, Carma’s mission and commitment is to unleash the inner power every woman entrepreneur possesses so they can boldly go out into the world, transforming the fabric of people’s lives in meaningful and positive ways.

You can find her on Facebook, Twitter, and LinkedIn. Her website is CarmaSpence.com.