Know Your Audience, Part 4 – Researching Your Audience

Know Your Audience Part 4

In this video, I talk about how to find out information about your audience so you can tailor your presentation appropriate.

Some ways to research an audience include:

  • Scan publications your audience reads
  • Contact insiders
  • Internet research
  • Talk to other speakers who’ve spoken to this audience
  • Talk with the “locals”

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About Carma

Carma Spence, author of Public Speaking Super Powers, is an award-winning editor with more than 20 years experience in marketing, public relations and science communication. She is a multi-dimensional entrepreneur, a certified life coach, science fiction writer and poet. She is able to see people's brilliance and help them bring their genius to light. The wind beneath her clients’ wings, Carma provides creative entrepreneurs with expert advice on branding and online presence, as well as the emotional support necessary to carve out their niche for success online. You can find her on Facebook, Twitter, and LinkedIn.
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