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To be effective, your presentations need to be tailored to your audience. In this video, I discuss the basic audience demographics that can affect your presentation and why they are important.


The demographics I talk about include:

  • Age range
  • Male to female ratio
  • Occupation and economic status
  • Educational background
  • Political orientation
  • Leisure activities

>Would you like me to speak at your meeting or event? I am available to speak to your group, both in-person and virtually, on a variety of topics. For more information, visit www.carmaspence.com/speaker.

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About the author

Carma Spence, author of Public Speaking Super Powers, is an award-winning editor with more than 20 years experience in marketing, public relations and science communication. She is a multi-dimensional entrepreneur, a certified life coach, science fiction writer and poet. She is able to see people's brilliance and help them bring their genius to light. The wind beneath her clients’ wings, Carma provides creative entrepreneurs with expert advice on branding and online presence, as well as the emotional support necessary to carve out their niche for success online. You can find her on Facebook, Twitter, and LinkedIn.