I Don’t Get It … Maybe You Can Enlighten Me

What am i missing here?While working on the Public Speaking Super Powers project, I’ve run into an interesting phenomenon. Maybe you can help me understand it.

For this project, I’m recording interviews with people who use public speaking skills in their business or as their business. I’m asking each one the same four questions:

  • Just so listeners can get a feel for your unique expertise, could you tell us a little about your journey to success in public speaking?
  • Do you believe public speaking is a learned skill or something you are born being able to do? Why?
  • If you were a public speaking super hero, what do you believe would be your main super powers?
  • What advice would you give someone if they wanted to develop that particular super power, too?

At the end, I also ask them to share how people can learn more about them and perhaps do business with them.

I’ll be using these recordings to develop content for the book, accompanying audio programs and to market both the speakers and the book.

Each speaker receives in return for their time:

  • A page on the website with links to their website and their books on Amazon.com.
  • A mention in the book.
  • A video posted to YouTube that will feature a snippet of their recording that promotes them and the book.
  • A press release about their involvement in the book.
  • The option to earn a commission on sales of the audio programs.

And, more than likely, numerous mentions in social media. I’ve developed a robust marketing plan for this project and intend on promoting those who participate in the project. In fact, I’ve already started! And will be doing so for the full year up until launch, as well as afterward.

I’ll be spending time and money to promote this book and the people involved in the project. And all I ask for in return is the right to sell the audio recording as a part of the audio program.

In other words, I’m asking each speaker to allow me to get other people to pay me for marketing them.

Since the interviews are not revealing any proprietary information, I think this is a fair exchange. I deserve to be compensated for my time and I believe I’m giving each speaker something valuable in return. I have no intention on selling the audios individually … trust me, most of them are not all that valuable all by themselves. It is the wisdom of hearing more than one person talk about the same super power that has value.

Their investment:
About 15 to 45 minutes of their time to record the interview. If they want, they can also spend a little time promoting the launch in the Fall and earn some commissions.

My investment:

  • Time to prepare for and record the interviews.
  • The time and expense of editing the audio for the programs.
  • The cost of transcripts.
  • The time and expense of creating their bio page on the website.
  • The time and expense of creating their video.
  • The time and expense of writing and posting their press release.
  • The time and effort of poring over each transcript and creating the book.
  • The time, effort and expense of implementing a robust marketing plan that markets the book, the audio programs and the featured speakers.

And would you believe that some speakers have not only passed on this but have felt the need to imply that I’m taking something away from them by asking for the right to sell the audio? I mean really … am I supposed to spend time and money to market you and not get compensated for that?

I’m not saying you can’t pass on the offer. You have every right to do that. And there are lots of reasons you might have for not being a part of it. And that’s totally cool with me. But to accuse me of doing something wrong in the process seems ludicrous and insulting to me.

What am I missing here?

As I see it, each speaker is getting a great value and I’m getting the possibility of earning a few bucks for my effort.

I’m sorry, but the honor of working with you is not worth making you a special case. I don’t think the honor of working with you is worth it to me to keep track of your one recording so I don’t accidentally sell it, as well as spend all my time, money and effort on promoting you and not get compensated for my investment.

Let me ask you this: Would you go up to a marketer, ask them to pay to market you and expect them to say, “Sure!”

I don’t think so.

down arrowAgain, what am I missing here? Please enlighten me by adding your two cents in the comment box below.

If you are someone who uses public speaking skills in your business or as your business, and you see the value of participating in this project. I still have a few slots open. You can contact me using the information on the Contact page.

About Carma

Carma Spence, author of Public Speaking Super Powers, is an award-winning editor with more than 20 years experience in marketing, public relations and science communication. She is a multi-dimensional entrepreneur, a certified life coach, science fiction writer and poet. She is able to see people's brilliance and help them bring their genius to light. The wind beneath her clients’ wings, Carma provides creative entrepreneurs with expert advice on branding and online presence, as well as the emotional support necessary to carve out their niche for success online. You can find her on Facebook, Twitter, and LinkedIn.
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