“Take time to do your homework on the audience before you go and speak to them to understand who they are. Who’s sitting there? What are the things that are troubling them? What are the potential hot buttons to touch on? What are concepts or ideas that would really engage their thinking? … You’ve got to customize your message to the audience.”
– Justin Honaman
from Public Speaking Super Powers
Justin Honaman is a strategic business process and technology director with a large consumer goods firm and has a background in marketing and business intelligence. Justin released Make It Happen! Live Out Your Personal Brand – a book on authentic leadership and personal branding – in 2009. In addition to his writing endeavors, Justin is also a singer-songwriter of Country and Contemporary Christian music. Justin holds an Industrial Engineering degree from Georgia Tech and an MBA from Auburn University. Justin lives in Atlanta, Georgia.
For more information: www.honaman.com
Listen to Justin Honaman’s Podcast Episode