“I try to read an audience when I get to a location and figure out what’s their skill level? How much technology can I talk about or do I really have to simplify it to keep them engaged the whole time? … You’ve really got to get a good sense of who your audience is technologically-wise, education-wise … there’s a whole bunch of things. So reading that audience is really part of what makes this public speaking thing a learned skill. But it is also a little bit of a natural ability, too…”
– Brian Basilico
from Public Speaking Super Powers
Brian Basilico is a nationally recognized expert and speaker on the topic of “Social Networking for Business.” He is the founder and president of B2b Interactive Marketing Inc., an award-winning consulting, marketing and production company headquartered in Aurora, Illinois. B2b helps companies and non-profits, market products and services through the effective use of social networking, websites, YouTube, Google ads, search engine optimization, blogs, podcasts and more.
Brian’s experience spans more than 30 years. Since starting his first production company in 1979, he has produced thousands of projects for hundreds of companies that range from small business to Fortune 500. Brian blends years of marketing and cutting-edge technology expertise to build campaigns that produce measurable and profitable results. As a musician, technician, programmer, producer or consultant, Brian has built a reputation for creativity, proficiency, and most importantly, results. Brian is also an adjunct professor, trainer, and the author of marketing and social networking blogs, training programs, technical articles and product reviews.
For more information: www.b2b-im.com
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