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Category Archives: The Power of Persuasion

Business Presentations – Use “Power Pitching” – Get the Personal Edge

Patricia FrippBy Featured Speaker Patricia Fripp

Whenever and whatever you’re pitching, dozens of factors will figure in the final decision of your prospects. All else being equal, you have the edge if you can establish a personal connection. Connect emotionally and intellectually, so they like and trust you more than your competitors. How can you get your prospects to like you? Try these tips.

Focus and be sincere.
If you appear nervous or unsure, you may seem devious or incompetent. If your sales presentation does not respond to their concerns and you just grind on with a prepared pitch, they will decide you don’t care about them and their problems. Look people right in the eyes and convince them that you stand 100% behind the ideas, products, or services that you want to sell them. Pick up on their concerns, and address them.

“Divide and conquer.”
If you’re doing a sales presentation, shake hands with everyone as they enter the room. Connect with them so you see them as individuals, and you become more memorable to them too. (People are usually more shy of groups of strangers than in one-on-one contacts.)
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Types of Speeches: The Persuasive Speech

If you decide to become a professional speaker or use speaking as an integral part of your marketing strategy, it’s a good idea to familiarize yourself with the various types of speeches you might be asked to give. In this series of posts, I’ll give you the basics on a variety of types of presentations you can prepare. At the end of this post, I’ve listed previous articles in this series.


What is a persuasive speech?
A persuasive speech urges the audience to do something specific. I can be to change their mind about something, to vote for (or against) something, to join or support something, or even to buy something. If you are trying to influence the audience to think, feel or do something, you are giving a persuasive speech.

How do you persuade?
There are several ways you can appeal to your audience and persuade them to take the action you desire.

  • Emotionally — you appeal to their emotions on the topic and get them to take action based on how they feel
  • Intellectually — you provide a logical argument based in facts and figures
  • Through credibility and trust — you use your credibility and authority to get the audience to do something because they trust you as a person or expert … sort of like, “if so-and-so thinks this, it must be true!”
  • Through their need to belong — you use “mass appeal” to get the audience to do something because “every body else is doing it”

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Learn the Dynamic Power of Persuasive Speaking and Watch As Your Sales Skyrocket!

Arvee RobinsonBy Featured Speaker Arvee Robinson

Great speakers seem to present to an audience effortlessly, without a drop of sweat on their brow, not a flutter in their voice, and no bungled words. They hold us in awe, captivate us, leave us hanging on their every word and easily persuade us to respond to anything they ask of us.

If you are one of these great speakers, you’re one of a tiny percentage of people who are not afraid to speak in public, one of the top four fears Americans acknowledge.

The tragedy is that, for most of us, our careers or businesses call upon us to speak every single day, to clients, suppliers, the Boss, fellow colleagues and conference delegates. Because we have no idea how our words and nonverbal communications impact our audience, we lose sales and fail to attract new clients or earn referrals.
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Ancient Secrets for Better Public Speaking:
Answer Counter Arguments

This is the fourth in a series of five posts about classical techniques of rhetoric used by famed orators such as Socrates, Plato and Cicero. If you missed any in the series, you can find links near the end of this post.

RefutatioO.K. You’ve introduced yourself. You’ve laid out what you’re going to say. You’ve even discussed evidence that backs you up. You’re ready close, right?

Wrong.

Now you must go through what the classical Greek and Roman orators called the Refutatio. This is the part of your presentation where you address counter arguments, doubts and concerns.
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