Category Archives: The Business of Speaking

Shel Horowitz

How to Use Press Releases to Have the Media Contact You and Get Free Publicity

By Featured Speaker Shel Horowitz Press releases (you can also call them news releases) are a great tool for getting media coverage–my favorite kind of free publicity–and they should be part of every PR strategy. The majority of press releases go straight into the recycle bin–or simply get lost in […]

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