Category Archives: The Business of Public Speaking

Full-Contact Leadership

By Featured Speaker Wally Adamchik Much has been written about the leadership (or lack of leadership) crisis in America today. No business is immune to this crisis, and some are even more susceptible to it than others. Real leaders today … Continue reading

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Look the part … in your marketing

If you want to be an in-demand speaker, you need to look the part. This includes the marketing you do for yourself. Here are some tips for creating the kind of marketing and promotional presence a sought-after speaker would have. … Continue reading

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Speaker sheet basics

A speaker sheet, also called a one sheet, is a basic marketing tool for speakers. When you are booking gigs, you will often be asked for your one sheet. This sheet includes the basic information that event planners will use … Continue reading

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Making Free Gigs Valuable to You

Often, when speakers start out in the business (and sometimes even after they are established), they will offer to do free events. But a free event does not necessarily have to devalue you as a speaker. In fact, it can … Continue reading

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5 Ways to Use the Internet to Boost Your Speaking Business

Speaking is an offline activity, but you can use the Web to boost your speaking business. Here are five suggestions: Polish your online presence Does your website look contemporary and professional? Or does it look like it was created in … Continue reading

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How much preparation is enough?

How do you know if you’ve prepared enough for your next speaking gig? Is there such a thing as too much preparation? If you want your speech to be a success, you need to prepare. This means determining your content … Continue reading

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What Have You Done for Yourself Lately?

By Featured Speaker Wally Adamchik All too often we see the syndrome of the leader who has reached a plateau. What have you done for yourself lately? How can you continue to expect higher performance from your employees when you … Continue reading

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