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Category Archives: Marketing
6 words for powerful presentation titles
I recently read a blog post that shared a number of word that when used in the title of your blog posts were more likely to get that post read. As I looked through the list, I realized that many … Continue reading
Speaker sheet basics
A speaker sheet, also called a one sheet, is a basic marketing tool for speakers. When you are booking gigs, you will often be asked for your one sheet. This sheet includes the basic information that event planners will use … Continue reading
Posted in Marketing, The Business of Public Speaking
Tagged one sheet, speaker sheet
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What is Marketing?
By Featured Speaker Eric Gilboord I am often asked what the difference is between sales and marketing. Marketing researches the opportunity, prepares the strategy, produces the tools to inform the prospect and places the potential sale on the table. The … Continue reading
Supercompetent Key 1: Activity – Activity Demonstrates Value and Reflects Importance
By Featured Speaker Laura Stack In this competitive economy, just being able to do your job is no longer enough. Competence is simply expected in today’s workplaces. But you can’t be simply competent; you have to be SuperCompetent to get … Continue reading
Making Voice Mail Work For You Not Against You
By Featured Speaker Eric Gilboord It is becoming the norm to work at home for all or some of your business activities. Pretty much every company and most consumers, have the ability to receive voice mail messages whether through an … Continue reading
Posted in Guest Author, Marketing, The Business of Public Speaking
Tagged Eric Gilboord, marketing, voice mail
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The Three Blind Mice of Public Speaking
Three blind mice Three blind mice See how they run See how they run The all run after the farmer’s wife Who cut off their tails with a carving knife Did you ever seen such a thing in your life … Continue reading
Posted in Marketing, The Business of Public Speaking
Tagged language, target audience
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How to Overcome the Fear of Networking
By Featured Speaker Wendy L. Kinney Chris confessed: “I am not shy. I can talk to ANYBODY , but I would rather be funny and amusing than taken seriously. (It is safer.) I end up ‘performing’ and make no progress. … Continue reading








