Category Archives: Marketing

6 words for powerful presentation titles

I recently read a blog post that shared a number of word that when used in the title of your blog posts were more likely to get that post read. As I looked through the list, I realized that many … Continue reading

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Speaker sheet basics

A speaker sheet, also called a one sheet, is a basic marketing tool for speakers. When you are booking gigs, you will often be asked for your one sheet. This sheet includes the basic information that event planners will use … Continue reading

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What is Marketing?

By Featured Speaker Eric Gilboord I am often asked what the difference is between sales and marketing. Marketing researches the opportunity, prepares the strategy, produces the tools to inform the prospect and places the potential sale on the table. The … Continue reading

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Supercompetent Key 1: Activity – Activity Demonstrates Value and Reflects Importance

By Featured Speaker Laura Stack In this competitive economy, just being able to do your job is no longer enough. Competence is simply expected in today’s workplaces. But you can’t be simply competent; you have to be SuperCompetent to get … Continue reading

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