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Author Archives: Featured Speaker

Full-Contact Leadership

Wally AdamchikBy Featured Speaker Wally Adamchik

Much has been written about the leadership (or lack of leadership) crisis in America today. No business is immune to this crisis, and some are even more susceptible to it than others. Real leaders today are few and far between. We have great technicians and great managers, but few great leaders.

To truly succeed as a leader today, we cannot simply “go through the motions.” We must charge ahead at full speed. In this hyper-competitive world, it’s not enough just to show up and look good. Leadership is a full-contact, sometimes risky position with no “hazardous duty” pay.

The term “full-contact” generally brings to mind the image of physical contact. But it presents itself in other ways as well.
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I Can’t Believe He Said the D-Word!

Nancy DanielsBy Featured Speaker Nancy Daniels

Recently I had the opportunity to hear an international speaker address a large group of women. The women’s ages ranged from their 20’s to their 60’s. While the speaker used the F-word once, the silence in the large ballroom was much more apparent when he then used a 4-letter word that begins with ‘d.’ And he was not referring to a duck!

The use of questionable language when addressing an audience is not in good taste and is offensive. In case you were unaware of this little tidbit, the 4-letter word that begins with a ‘d’ may be considered slang but, according to the dictionary, it is a vulgar term. Vulgar language is “lacking in cultivation, perception, or taste.” It is also coarse and morally crude.

I can appreciate that there is a generation of young people who may not be offended with ‘colorful’ language; however, if you are addressing an audience of mixed ages, it is to your benefit to avoid certain words that the majority of people still consider indecent. This is why knowing your audience in advance is paramount to your success.
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Improve Your Speaking With This Simple Scoring Tool

Lily IatridisBy Featured Speaker Lily Iatridis

We all want to improve public speaking skills, don’t we? Toastmasters is fantastic for having a group of peers support one another as everyone works on their skills. But sometimes, there isn’t a toastmaster’s club chapter near you, or the timing of meetings doesn’t suit your work or personal schedule.

So what do you do? Videotape yourself! And then create a simple standardized scoring tool to assess yourself consistently. I’d also suggest getting a trusted friend or family member assess your video with the same scoring tool.

Below are directions for creating your own scoring tool that I regularly distribute to clients that helps them improve public speaking skills when they’re practicing largely on their own. When doing this, it’s important to remain as objective and consistent in your self-scoring as possible.

This is the kind of tool teachers create when faced with 150 projects or term papers to grade in a day or two. It sure beats throwing the stack of papers down the stairs and giving an A to whichever ones make it to the bottom!
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What is Marketing?

Eric GilboordBy Featured Speaker Eric Gilboord

I am often asked what the difference is between sales and marketing. Marketing researches the opportunity, prepares the strategy, produces the tools to inform the prospect and places the potential sale on the table. The Salesperson then picks up the ball and confirms the opportunity, contributes to the strategy, uses the tools to inform the prospect and moves the opportunity off the table and into the cash register. Marketing is everything from how you answer the telephone, correct spelling in your correspondence, and SEO to the words and graphics of your emails, website and brochures.

The essence of marketing is very simple. It is saying the right thing to the right person at the right time. However, knowing what to say, when to say it and who to say it to is much tougher.

Marketing is a collaboration. In small business you often wear both the sales and marketing hats. It is important to maintain objectivity. I urge you to include others at as many stages of the process as possible. They may see something you don’t or they could add ideas you haven’t thought of. Mistakes can be minimized and opportunities capitalized upon.
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Eliminating Negative Thoughts and Behaviors

Davida ShenskyBy Featured Speaker Davida Shensky

Editorial Note: Negative thoughts and behaviors can greatly affect the effectiveness of your public speaking. That’s why I chose to run this particular story today. You need to believe in yourself, your topic and your abilities in order to be a good speaker.

There are self help books out there that can teach you how to take control of your life but unless you begin to want to make the change yourself, and you are ready and willing make the changes, then these books will only sit on the shelf and they will not help you. For many of us some of the reasons that we stop ourselves from succeeding is that someone has told us so many times that we are a failure and we have one to believe this repeating these conversations in our heads subconsciously while we are asleep.

These negative statements or trash prevent someone from succeeding in one’s personal life. Once we recognize that we are doing this to ourselves, then and only then, then we consciously make the changes one needs to make in order to succeed. The first step is to give yourself permission to succeed while at the same time recognizing that the you who are telling you this hour only read heeding the things they are telling themselves and their fear that you are better than they are. When they sabotage your success, then this gives them power over you.
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Cruising Free as a Speaker – Mistakes to Avoid

Daniel HallBy Featured Speaker Daniel Hall

Being an approved cruise enrichment lecturer is the greatest gig on the seven seas. The deal is simple: you furnish the cruise lines three or four 1-hour lectures on subjects you love and you get a free cruise for yourself and a companion. The best part is the lectures are usually scheduled on sea days so you’ll have every port day totally free to explore. Further, you cruise as a passenger (not a crew member) so you’ll get every other passenger perk, too.

Although it is relatively easy for anyone willing to try there are some pitfalls to becoming an approved cruise lecturer. Here are the things you should watch out for:

1. You don’t do your homework. Learn which cruise lines have enrichment lecturer programs and what topics they generally seek.The cruise lines will know if you aren’t asking intelligent questions. You’ll only be able to sound intelligent about their programs if you’ve done your homework. Being labeled as an amateur because you have not done the required up front work will be the kiss of death to your application.
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