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Monthly Archives: February 2012

Full-Contact Leadership

Wally AdamchikBy Featured Speaker Wally Adamchik

Much has been written about the leadership (or lack of leadership) crisis in America today. No business is immune to this crisis, and some are even more susceptible to it than others. Real leaders today are few and far between. We have great technicians and great managers, but few great leaders.

To truly succeed as a leader today, we cannot simply “go through the motions.” We must charge ahead at full speed. In this hyper-competitive world, it’s not enough just to show up and look good. Leadership is a full-contact, sometimes risky position with no “hazardous duty” pay.

The term “full-contact” generally brings to mind the image of physical contact. But it presents itself in other ways as well.
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Look the part … in your marketing

speakingIf you want to be an in-demand speaker, you need to look the part. This includes the marketing you do for yourself. Here are some tips for creating the kind of marketing and promotional presence a sought-after speaker would have.

Photography: Still and Video
Invest in some good photographs of yourself. You’ll want both head shots and action shots. Once you have those, you want to use them consistently in your marketing. Places you should consider including or uploading your photos are:

  • Your website
  • Flickr
  • Social Media

You’ll also want to include video in your “image” marketing. Record all your speaking opportunities and upload the best to YouTube and Facebook. Create tips videos. Create slide show videos. Post those, as well, on YouTube and Facebook.
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