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Monthly Archives: January 2012

Making Free Gigs Valuable to You

Often, when speakers start out in the business (and sometimes even after they are established), they will offer to do free events. But a free event does not necessarily have to devalue you as a speaker. In fact, it can give you a number of benefits, if you go about it the right way.

Always go in with a positive attitude
This free event may just be a way to get practice. It may be a way to gain exposure. Regardless, you need to approach it with the same professionalism as a paid gig. Your attitude will shine through your presentation, and if it is positive you could get more business from this free gig.

Make other value arrangements
You can make arrangements to (gently, without being sales-y) make an offer to the audience at the end of your presentation. This can be a freebie in exchange for their contact information. It can also be a gentle statement that you are available for hire is whatever capacity and provide a way for people to learn more.

You have to be careful with this one. Your presentation needs to be educational and not a sale pitch. And some venues will not let you share a way to contact you at all. But, if you can arrange this, your free gig has just turned into a lead-generation opportunity.

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5 Ways to Use the Internet to Boost Your Speaking Business

Speaking is an offline activity, but you can use the Web to boost your speaking business. Here are five suggestions:

Polish your online presence
Does your website look contemporary and professional? Or does it look like it was created in the 1990s and forgotten? Worse, does it look like you Aunt Edna created it when she was experimenting with all those cool HTML thingies she was learning about?

Your website can often be making your first impression for you. Make sure that it is representing you in a professional way that speaks to your target audience.

Be consistent with your online footprint
You are a brand, and that brand needs to be consistent wherever you are online. That means that your Facebook, Twitter and LinkedIn profiles (as well as any other social media profiles) need to match each other and your website.

Be organized
When someone stops by your website, is it clear how to get to the information they are seeking? Make sure your navigation is clear and easy to follow. Make your website as “flat” as possible … people should be able to get to the information they want in 3 clicks or less.

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Eliminating Negative Thoughts and Behaviors

Davida ShenskyBy Featured Speaker Davida Shensky

Editorial Note: Negative thoughts and behaviors can greatly affect the effectiveness of your public speaking. That’s why I chose to run this particular story today. You need to believe in yourself, your topic and your abilities in order to be a good speaker.

There are self help books out there that can teach you how to take control of your life but unless you begin to want to make the change yourself, and you are ready and willing make the changes, then these books will only sit on the shelf and they will not help you. For many of us some of the reasons that we stop ourselves from succeeding is that someone has told us so many times that we are a failure and we have one to believe this repeating these conversations in our heads subconsciously while we are asleep.

These negative statements or trash prevent someone from succeeding in one’s personal life. Once we recognize that we are doing this to ourselves, then and only then, then we consciously make the changes one needs to make in order to succeed. The first step is to give yourself permission to succeed while at the same time recognizing that the you who are telling you this hour only read heeding the things they are telling themselves and their fear that you are better than they are. When they sabotage your success, then this gives them power over you.

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Promoting Your Business with Public Speaking

Business SpeakingGetting up in front of groups of people is one of the most cost-effective (and easiest) ways to promote your business. But a lot of people do it the wrong way and think that it doesn’t work. Here are five tips for creating and delivering presentations that offer value and attract leads.

Focus on their needs.
People don’t go to talks to listen about your business. They go to discover solutions to their problems. Develop presentations that speak to the wants and needs of your ideal prospects. For example, chiropractors, naturopaths and acupuncturists can talk about general health issues. Restaurateurs, chefs, caterers and other food professionals can talk about nutrition, food preparation or party tips. It all depends on the focus of your particular business. Find the common need that your business solves and talk about that … you can always throw in your particular solution at the end.

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