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Monthly Archives: January 2012

I Can’t Believe He Said the D-Word!

Nancy DanielsBy Featured Speaker Nancy Daniels

Recently I had the opportunity to hear an international speaker address a large group of women. The women’s ages ranged from their 20’s to their 60’s. While the speaker used the F-word once, the silence in the large ballroom was much more apparent when he then used a 4-letter word that begins with ‘d.’ And he was not referring to a duck!

The use of questionable language when addressing an audience is not in good taste and is offensive. In case you were unaware of this little tidbit, the 4-letter word that begins with a ‘d’ may be considered slang but, according to the dictionary, it is a vulgar term. Vulgar language is “lacking in cultivation, perception, or taste.” It is also coarse and morally crude.

I can appreciate that there is a generation of young people who may not be offended with ‘colorful’ language; however, if you are addressing an audience of mixed ages, it is to your benefit to avoid certain words that the majority of people still consider indecent. This is why knowing your audience in advance is paramount to your success.
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Improve Your Speaking With This Simple Scoring Tool

Lily IatridisBy Featured Speaker Lily Iatridis

We all want to improve public speaking skills, don’t we? Toastmasters is fantastic for having a group of peers support one another as everyone works on their skills. But sometimes, there isn’t a toastmaster’s club chapter near you, or the timing of meetings doesn’t suit your work or personal schedule.

So what do you do? Videotape yourself! And then create a simple standardized scoring tool to assess yourself consistently. I’d also suggest getting a trusted friend or family member assess your video with the same scoring tool.

Below are directions for creating your own scoring tool that I regularly distribute to clients that helps them improve public speaking skills when they’re practicing largely on their own. When doing this, it’s important to remain as objective and consistent in your self-scoring as possible.

This is the kind of tool teachers create when faced with 150 projects or term papers to grade in a day or two. It sure beats throwing the stack of papers down the stairs and giving an A to whichever ones make it to the bottom!
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What is Marketing?

Eric GilboordBy Featured Speaker Eric Gilboord

I am often asked what the difference is between sales and marketing. Marketing researches the opportunity, prepares the strategy, produces the tools to inform the prospect and places the potential sale on the table. The Salesperson then picks up the ball and confirms the opportunity, contributes to the strategy, uses the tools to inform the prospect and moves the opportunity off the table and into the cash register. Marketing is everything from how you answer the telephone, correct spelling in your correspondence, and SEO to the words and graphics of your emails, website and brochures.

The essence of marketing is very simple. It is saying the right thing to the right person at the right time. However, knowing what to say, when to say it and who to say it to is much tougher.

Marketing is a collaboration. In small business you often wear both the sales and marketing hats. It is important to maintain objectivity. I urge you to include others at as many stages of the process as possible. They may see something you don’t or they could add ideas you haven’t thought of. Mistakes can be minimized and opportunities capitalized upon.
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