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Monthly Archives: July 2011

Types of Speeches: The Information Dump

Types of Speeches: The Information DumpIf you decide to become a professional speaker or use speaking as an integral part of your marketing strategy, it’s a good idea to familiarize yourself with the various types of speeches you might be asked to give. In this series of posts, I’ll give you the basics on a variety of types of presentations you can prepare. At the end of this post, I’ve listed previous articles in this series.


What is the information dump?
O.K. I’m not really condoning an information dump here. What I’m referring to is the informational speech, a speech that informs the audience on a specific topic.

You are not training them to do something, you are simply informing them. You see these kinds of speeches at symposia, conventions and other gatherings where speakers are there to share knowledge, not sell you something.

How do you prepare an informational speech?
The key to doing an informational speech well is often in the organization. The flow of facts and information must appear logical to the audience, often building one upon the other.

Let’s say I wanted to give an informational speech on the origins of the Lilith myth (I just learned about it in a book I read recently and was fascinated!). This is how I might organize it:
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Building a Brand and Sharing Your Unique Selling Proposition

Daniel HallBy Featured Speaker Daniel Hall

A book is the ultimate form of one way communication and helps with building your brand and sharing your unique selling proposition (USP). Every writer has a brand of some type. Christopher Moore is a writer who built his brand around innovative and humorous books about all kinds of wacky characters and he has legions of fans and gets to write and live anywhere in the world that he chooses.

You can build a brand in the same sense with your book. Maybe you’re a Svengali when it comes to acquiring financing for a small business and now you’re showing others how to do it if they want to start a small business or how to get another loan so a business owner can keep their company afloat.

Now a unique selling proposition is something that you set up and sells something that is completely unique to your business. Maybe you offer some type of program that has more bells and whistles than you can shake a stick at. Maybe you offer personalized one on one training at a reduced rate for your clients or offer expert analysis on a sales letter. This is all relative to what your business actually is and only you are going to be capable of figuring out what USP will work best for you. But there is no doubt that you will make more money if you use a book to build your brand and come at your customers with a totally unique selling proposition.
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Types of Speeches: The Demonstration

Belly Dance Snake ArmsIf you decide to become a professional speaker or use speaking as an integral part of your marketing strategy, it’s a good idea to familiarize yourself with the various types of speeches you might be asked to give. In this series of posts, I’ll give you the basics on a variety of types of presentations you can prepare. At the end of this post, I’ve listed previous articles in this series.


What is a demonstration speech?
A demonstration speech is an educational or promotional presentation that explains a process, activity or product. It walks the audience through the keys points so that, after the presentation, they can repeat the process or activity or know how to use the product.

How do you demonstrate something?
Regardless of what your demonstrating, you need to break it down into easy to understand steps. A simple outline for a demonstration presentation might look like this:

  • The demonstration is broken down into simple steps either chronologically or functionally.
     
    Example:

    To perform “snake arms” in a belly dance routine, first you need to bring your arms out straight from your sides. Now, leading with your elbows, raise one side up, while the other side goes down.

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Kick Start Your Day the Disciplined Way!

Bob UrichuckBy Featured Speaker Bob Urichuck

Do you know who you are? Do you love what you are doing? Do you have what you want out of life? Do you know what you want out of life? Do you wake up and jump out of bed every morning eager to face the challenges of a new day? If not, then you need discipline in your life. Kick start your day, the disciplined way!

Having invested over 30 years researching why some people are more successful than others, I have concluded that discipline is lacking in most people’s lives. Discipline is the key to success in every area of life. Not only does discipline get you what you want to be, do or have, it helps you take control of your life and live the life of your dreams.

Personally I uphold the right attitude to be disciplined in my own life. All my successes are attributed to my discipline. Keep in mind that I define discipline as “a commitment to the most important person in the world (yourself), to do what you have to do, even when you do not want to do it.”
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Types of Speeches: The Entertaining Speech

The Entertaining SpeechIf you decide to become a professional speaker or use speaking as an integral part of your marketing strategy, it’s a good idea to familiarize yourself with the various types of speeches you might be asked to give. In this series of posts, I’ll give you the basics on a variety of types of presentations you can prepare. At the end of this post, I’ve listed previous articles in this series.


What is an entertaining speech?
O.K. Let’s be honest here, entertainment truly is in the eye of the beholder. What one person finds entertaining, another may find duller than dish water. So, you really have to know your audience in order to entertain them.

But what does that mean? What is an entertaining speech?

In the context of this series, an entertaining speech is one whose sole purpose is to have the audience enjoy the presentation. The purpose of an entertaining speech is not to educate, inform or inspire … it is to make the audience smile, relax, enjoy and maybe even laugh their heads off. (Figuratively, of course … real heads falling off would cause a nasty mess!)
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