Are you ready to unleash your inner speaking super powers and communicate your message with confidence?

Monthly Archives: July 2011

Types of Speeches: The Information Dump

Types of Speeches: The Information DumpIf you decide to become a professional speaker or use speaking as an integral part of your marketing strategy, it’s a good idea to familiarize yourself with the various types of speeches you might be asked to give. In this series of posts, I’ll give you the basics on a variety of types of presentations you can prepare. At the end of this post, I’ve listed previous articles in this series.


What is the information dump?
O.K. I’m not really condoning an information dump here. What I’m referring to is the informational speech, a speech that informs the audience on a specific topic.

You are not training them to do something, you are simply informing them. You see these kinds of speeches at symposia, conventions and other gatherings where speakers are there to share knowledge, not sell you something.

How do you prepare an informational speech?
The key to doing an informational speech well is often in the organization. The flow of facts and information must appear logical to the audience, often building one upon the other.

Let’s say I wanted to give an informational speech on the origins of the Lilith myth (I just learned about it in a book I read recently and was fascinated!). This is how I might organize it:
(more…)

Read More

Building a Brand and Sharing Your Unique Selling Proposition

Daniel HallBy Featured Speaker Daniel Hall

A book is the ultimate form of one way communication and helps with building your brand and sharing your unique selling proposition (USP). Every writer has a brand of some type. Christopher Moore is a writer who built his brand around innovative and humorous books about all kinds of wacky characters and he has legions of fans and gets to write and live anywhere in the world that he chooses.

You can build a brand in the same sense with your book. Maybe you’re a Svengali when it comes to acquiring financing for a small business and now you’re showing others how to do it if they want to start a small business or how to get another loan so a business owner can keep their company afloat.

Now a unique selling proposition is something that you set up and sells something that is completely unique to your business. Maybe you offer some type of program that has more bells and whistles than you can shake a stick at. Maybe you offer personalized one on one training at a reduced rate for your clients or offer expert analysis on a sales letter. This is all relative to what your business actually is and only you are going to be capable of figuring out what USP will work best for you. But there is no doubt that you will make more money if you use a book to build your brand and come at your customers with a totally unique selling proposition.
(more…)

Read More

Types of Speeches: The Demonstration

Belly Dance Snake ArmsIf you decide to become a professional speaker or use speaking as an integral part of your marketing strategy, it’s a good idea to familiarize yourself with the various types of speeches you might be asked to give. In this series of posts, I’ll give you the basics on a variety of types of presentations you can prepare. At the end of this post, I’ve listed previous articles in this series.


What is a demonstration speech?
A demonstration speech is an educational or promotional presentation that explains a process, activity or product. It walks the audience through the keys points so that, after the presentation, they can repeat the process or activity or know how to use the product.

How do you demonstrate something?
Regardless of what your demonstrating, you need to break it down into easy to understand steps. A simple outline for a demonstration presentation might look like this:

  • The demonstration is broken down into simple steps either chronologically or functionally.
     
    Example:

    To perform “snake arms” in a belly dance routine, first you need to bring your arms out straight from your sides. Now, leading with your elbows, raise one side up, while the other side goes down.

  • (more…)

Read More