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Monthly Archives: June 2011

The Power of Storytelling

storytellingStorytelling is one of the oldest forms of communication … and the most powerful. The human mind is hardwired to respond to stories. According to Pamela Brown Rutledge, PhD, MBA, “Our brains still respond to content by looking for the story to make sense out of the experience.”

Therefore, when you use the power of storytelling in your presentations, you are better able to get your core message across to your audience. You are tapping into the human minds natural way of learning and using it to your advantage … and helping your audience understand your message better.

So how do you use stories in your speeches?

  • Share anecdotes with emotional triggers that further your message.
  • Use case studies that illustrate your points.
  • Organize your information so that it has a clear beginning, middle and end.

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How to Overcome the Fear of Networking

Wendy KinneyBy Featured Speaker Wendy L. Kinney

Chris confessed:

“I am not shy. I can talk to ANYBODY , but I would rather be funny and amusing than taken seriously. (It is safer.) I end up ‘performing’ and make no progress. How do I get past this?”

Kim complained:

“He’s asked me five times if he can give me a quote on my insurance. So now, I just avoid him at meetings.”

Here’s what I think: I think Chris fears people will think he is like the person Kim is talking about. How unattractive.

So it’s easier not to talk about business (or to avoid networking events),
than to risk being rejected or, worse, being thought of as a pushy salesperson.

Use these three tips to make networking conversations comfortable and profitable.
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The Power of Gestures

gestures55 percent of communication is visual. Think about that. People are getting more of your message from your eye contact and body language, than they are your words. So your gestures are very important in public speaking.

Your gestures can communicate authority, passion and confidence; or they can communicate insecurity, disinterest and low self esteem. It’s really your choice which you get to convey.

You can choose your gestures to emphasize your points and better communicate your message. Although your words and how you say them are important … you need to think about how you’ll use your body to bring those message home, too.

Here are three pointers:
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Be a “Public Speaker” Or Be Yourself

Lily IatridisBy Featured Speaker Lily Iatridis

So many people feel that they have to put on a different persona when they’re a “public speaker.” They have to act more gregarious, more out there, more polished, more professional, more perfect. As a result, they’re not being themselves at all, and their audiences feel it.

What defines “public speaker?” It’s simply a person that presents orally to a group. They don’t have to have any particular level of charisma or beauty. They simply need to use their voice to communicate clearly.

Some people feel that when they’re the public speaker, they have to become something or someone they’re not. As a “public speaker,” yes, you do have to extend your energy and be more focused upon the people around you. But losing or burying your unique self in the process causes will also make you less interesting to your audience. As a public speaker, you’ll lose your personality and try to present in a way that’s not natural to you. Therefore, your delivery will be awkward.
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