In this sneak peak from one of the Public Speaking Super Powers audio programs, Al Rubeling shares his thoughts on knowing your audience. Hint: He calls it “speaking in tongues.” – – – – – Do you have questions about public speaking? Is there a topic you’d like me […]
If you decide to become a professional speaker or use speaking as an integral part of your marketing strategy, it’s a good idea to familiarize yourself with the various types of speeches you might be asked to give. In this series of posts, I’ll give you the basics on a […]
By Featured Speaker Wendy L. Kinney
Use this winning combination for your business networking success:
JOIN THREE DIFFERENT TYPES OF NETWORKING ASSOCIATIONS:
Think of this like a meal; entrée and two vegetables. You may choose to work a casual-contact network, like the Chamber of Commerce; a leads group; a business association; a professional association; a single occupation association; a charitable or civic organization; an athletic alliance; a church group; the PTSA or any of the 12 other types of associations. If the structure and the members feel comfortable to you when you visit, don’t hesitate – join.
ARRIVE EARLY, STAY LATE:
Networking is about meeting people. The irony is that you don’t meet anyone during a meeting; you meet them before or after. So people who slide in as the meeting is starting and rush out as it is adjourned aren’t networking – they’re just attending a meeting.
Storytelling is one of the oldest forms of communication … and the most powerful. The human mind is hardwired to respond to stories. According to Pamela Brown Rutledge, PhD, MBA, “Our brains still respond to content by looking for the story to make sense out of the experience.”
Therefore, when you use the power of storytelling in your presentations, you are better able to get your core message across to your audience. You are tapping into the human minds natural way of learning and using it to your advantage … and helping your audience understand your message better.
So how do you use stories in your speeches?
- Share anecdotes with emotional triggers that further your message.
- Use case studies that illustrate your points.
- Organize your information so that it has a clear beginning, middle and end.