Storytelling is one of the oldest forms of communication … and the most powerful. The human mind is hardwired to respond to stories. According to Pamela Brown Rutledge, PhD, MBA, “Our brains still respond to content by looking for the story to make sense out of the experience.”
Therefore, when you use the power of storytelling in your presentations, you are better able to get your core message across to your audience. You are tapping into the human minds natural way of learning and using it to your advantage … and helping your audience understand your message better.
So how do you use stories in your speeches?
- Share anecdotes with emotional triggers that further your message.
- Use case studies that illustrate your points.
- Organize your information so that it has a clear beginning, middle and end.