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Monthly Archives: April 2011

Business Cards

Eric GilboordBy Featured Speaker Eric Gilboord

One of the most cost-effective forms of marketing today is the business card. It is an inexpensive, easy to use, and usually welcome advertising medium. Business cards can come in many shapes, sizes and colours. They can be horizontal standard format and vertical (theory being they will stand out from mostly horizontal), or have an extra cover flap. Traditional cards are 2 colour, some embossed, and a few 4 colour. Some people include photos of themselves or their products on the card. Many professionals whose business is based on repeat appointments, like dentists, design the back for writing in your next appointment.

Unlike “junk mail” most people want your business card. But remember, handing out a poorly designed, crumpled card with food on it can leave the wrong impression. Keep your cards crisp and clean in a protective container and proudly take it out and present it to the recipient. Allow them time to read it and absorb the information. Give them time; you don’t want to rush things. This may be the first exposure they have had to you and your company information.

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Public Speaking Tip #19: Presenting to Different Cultures

  People from different cultures communicate, listen, learn and even show respect in different ways. In this sneak peak of Michael Soon Lee’s interview, he shares a few tips for speaking to audiences from a different culture than your own. – – – – – Do you have questions about […]

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Vocal Variety – Spice of the Speech

vocal varietyIt has been shown that we are more likely to be affected by voice of a speaker than by the words spoken. It is how the speech is delivered, rather than what is said, this is most important.

There are five basic ways you can vary your voice when you speak. The variables are volume, pitch, rate, quality and character. Let’s cover these individually.

How loudly or softly you say your words makes a difference in the emotion or impact of those words. For example, if I was to say, “I am very angry” with a soft voice, I’m not as likely to give you the impression that I’m angry, as I would if I said the same thing loudly.

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