Are you ready to unleash your inner speaking super powers and communicate your message with confidence?

Monthly Archives: February 2011

Marketing Tip: Are You Speaking Their Language?

Are You Speaking Their Language?Part of reaching your audience is knowing who they are … and how they define themselves. So, when you call out your audience in your marketing materials, are you speaking to them in their own language.

For example, if your ideal audience is professional women, aged 25 to 45, who are unsatisfied with the current state of their career, you need to call them out in a way they can identify.

If your marketing is calling out “women with career blocks” you might not reach them. But if your marketing, instead, called out “professional women who feel they should be further along in their career” you more than likely will reach them.

How you market your speaking … whether it is the core of your business or way that you reach out to your ideal clients … can make or break your speaking efforts.

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Learning to Become a Powerful, Persuasive Speaker is Like Training to Run in a Marathon

Arvee RobinsonBy Featured Speaker Arvee Robinson

After diligently training for over five months to run in the Los Angeles Marathon, I can’t help but notice the similarity between learning how to become a more powerful speaker and how to become a powerful long distance runner.

1. The first similarity is overcoming the fear.
Fear comes from not knowing what to say, what to do, or what may happen in any given situation. Most people would never dream of running a Marathon without training. They have an overwhelming, justifiable fear that without proper preparation, running 26.2 miles could injure them badly. They know that best way to overcome that fear is through practice and training.

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The Evocation of Heroes

superheroesNOTE: This is an actual speech I gave when I was working toward my CTM in Toastmasters (circa 1989-1990). In a way, it is the seed from which Public Speaking Super Powers grew.

Faster than a speeding bullet! More powerful than a locomotive! Able to leap tall buildings in a single bound. It’s a bird! It’s a plane! No, it’s Superman!

(sung) Spiderman. Spiderman. Does whatever a spider can.

Her golden lasso compels you to tell the truth. She is so swift and keen of sight that she can throw off bullets with the help of her bulletproof bracelets. Who is she? Why, Wonder Woman, of course!

jesus christReligions have been based on this man’s teachings. He was a healer. He raised a man from the dead. He was a peaceful man. He was (and is still) considered, by some, to be the Son of God. He was Jesus.

lee iococaThis man took Chrysler from bankruptcy to stability and growth. Lee Iacoca.

We all need heroes. Heroes are an important part of our emotional and spiritual growth. Without their example, how would we know the greatness we can all achieve? Heroes show us the good side of human nature. They point to the wonderful person in all of us.

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