Part of reaching your audience is knowing who they are … and how they define themselves. So, when you call out your audience in your marketing materials, are you speaking to them in their own language.
For example, if your ideal audience is professional women, aged 25 to 45, who are unsatisfied with the current state of their career, you need to call them out in a way they can identify.
If your marketing is calling out “women with career blocks” you might not reach them. But if your marketing, instead, called out “professional women who feel they should be further along in their career” you more than likely will reach them.
How you market your speaking … whether it is the core of your business or way that you reach out to your ideal clients … can make or break your speaking efforts.