Are you ready to unleash your inner speaking super powers and communicate your message with confidence?

Monthly Archives: February 2011

The Power of Authenticity

be authenticAfter passion for your topic, the most common public speaking super power I found was the Power of Authenticity. But what does that mean in the context of public speaking?

When someone is authentic, they are worthy of our trust and belief. They are real. They are true to their own personality, spirit and character.

So, when you give a presentation in your own true voice, from your unique perspective and you are credible in your knowledge, you are using the Power of Authenticity.

In fact, the Power of Authenticity can be what sets you apart from other speakers who give presentations on the same topic. You see, no two people are exactly alike, so even if five speakers give a presentation on the same topic, if each one uses the Power of Authenticity … each presentation will be entirely different.

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Unforgettable Self Promotion

Barry MaherBy Featured Speaker Barry Maher

A PR expert I’ll call Dale Andrews heard that a local charity was looking to hire a consultant to help with their public relations. He really needed the work and, after racking his brain on how he could stand out from the herd, he realized that showing them what he could do would be far more powerful than simply telling them.

He went to charity’s website, scouring it for ideas. And that’s where he found the names and business contact info of all the board members. These were the people he had to reach; the only question was how best to reach them, how to sear the name “Dale Andrews,” indelibly into their brains, proving beyond question the power of the attention-grabbing skills he would bring to their account.

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Marketing Tip: Are You Speaking Their Language?

Are You Speaking Their Language?Part of reaching your audience is knowing who they are … and how they define themselves. So, when you call out your audience in your marketing materials, are you speaking to them in their own language.

For example, if your ideal audience is professional women, aged 25 to 45, who are unsatisfied with the current state of their career, you need to call them out in a way they can identify.

If your marketing is calling out “women with career blocks” you might not reach them. But if your marketing, instead, called out “professional women who feel they should be further along in their career” you more than likely will reach them.

How you market your speaking … whether it is the core of your business or way that you reach out to your ideal clients … can make or break your speaking efforts.

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Learning to Become a Powerful, Persuasive Speaker is Like Training to Run in a Marathon

Arvee RobinsonBy Featured Speaker Arvee Robinson

After diligently training for over five months to run in the Los Angeles Marathon, I can’t help but notice the similarity between learning how to become a more powerful speaker and how to become a powerful long distance runner.

1. The first similarity is overcoming the fear.
Fear comes from not knowing what to say, what to do, or what may happen in any given situation. Most people would never dream of running a Marathon without training. They have an overwhelming, justifiable fear that without proper preparation, running 26.2 miles could injure them badly. They know that best way to overcome that fear is through practice and training.

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